I had an opportunity to send some Edible Arrangements to some relatives. While doing so I realized that you absolutely need to sign up to receive their emails. I would say to create an additional email account just to receive emails from companies because they can be overwhelming. However there is good that comes from getting these emails!
After signing up for their emails, on my birthday (the month before), I received an email notification saying that for my birthday I can come in and receive my free box of 12 chocolate dipped fruit. This is a value at around $30! This was such a nice FREE birthday present!
Additionally, if you purchase more from them (the products are very nice – its fruit!) you can receive additional savings. If you buy 3 chocolate dipped fruit boxes you get a chocolate dipped box free!